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Click here to View Under Armour's Product Range
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
Under Armour's mission is to provide the world with technically advanced products engineered with superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better.
Under Armour products are constructed in one of three different cuts:
Compression: Ultra tight fit, second-skin feel
Fitted: Not tight, but contoured to the body
Loose: Generous cut, oversized fit
Under Armour Technology & Features
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HeatGear
For when it's hot. Keeping athletes cool, dry, and light. Ideal use: Extremely warm weather. Over a decade ago, HeatGear, the original second skin layer, sparked the revolution of performance apparel and rendered cotton T-shirts obsolete. |
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AllSeasonGear
Between the extremes. Keeping athletes dry and light. Ideal use: Changing temperatures. AllSeasonGear is made from radical fabrics that flex with changing weather conditions. It's engineered with our moisture transport system to deliver core temperature regulation and maximum breathability. |
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ColdGear
For when it's cold. Keeping athletes warm, dry, and light. Ideal use: Temperatures under 13°C. ColdGear features a double-sided fabric that wicks moisture from the skin and circulates body heat. It accomplishes the impossible by keeping athletes warm without weighing them down. |
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